Press - LaneTerralever

Phoenix-based marketing services agency LaneTerralever names Ian Barry as Chief Creative Officer

Written by Holla Koala | Dec 9, 2016 7:09:00 AM

Former SVP and executive creative director at Phoenix office of Cramer-Krasselt assumes senior creative role following merger between agencies Phoenix, Ariz. – Friday, December 9, 2016 – In the wake of a November 1st merger between LaneTerralever and the Phoenix office of Cramer-Krasselt (C-K Phoenix), a regional office of one of the nation’s largest independent ad agencies, Ian Barry has been named Chief Creative Officer for LaneTerralever. Barry will oversee creative direction for the Phoenix-based marketing services agency that, with the addition of all Phoenix-based accounts from C-K, now has capitalized billing estimated at $175 million. LaneTerralever now ranks first among Phoenix-based agencies and is among the most significant agencies in the southwest and Rocky Mountain regions. “Our management team believes that Ian has the experience and talent to lead the agency into a new era of creative excellence,” said Beau Lane, CEO of LaneTerralever. Barry worked at agencies in...