Tulalip Gaming Organization (TGO) operates three distinct gaming and entertainment properties in Washington state: Tulalip Resort Casino, Quil Ceda Creek Casino, and Tulalip Bingo & Slots. From luxury resort stays to high-energy gaming floors to community-driven bingo sessions, each property delivers a unique on-site experience.
Each property delivers a distinct in-person experience. But digitally, that story wasn’t being told cohesively. The three properties operated on separate, outdated websites that didn’t reflect the scale, sophistication, or cross-property opportunities Tulalip offers.
LT partnered with TGO to:
Consolidate three siloed websites into one unified digital ecosystem.
Design and develop a secure, personalized Player Portal for ONE Club members.
The result is a modern, mobile-first web experience that positions Tulalip as a multi-experience destination and a powerful, data-driven portal that transforms how members engage with the brand online.
Tulalip’s digital presence faced two interconnected challenges.
Tulalip Resort Casino, Quil Ceda Creek Casino, and Tulalip Bingo & Slots each had their own standalone website. While the properties are geographically close, the digital experiences felt disconnected.
This created friction in several ways:
No clear cross-property storytelling
Inconsistent user experience and design
Missed opportunities to position Tulalip as a full-scale entertainment destination
Limited scalability for future growth
And in a competitive landscape that includes not just casinos, but restaurants, shopping, concerts, and regional travel experiences, Tulalip needed its digital presence to work harder.
Beyond consolidating three websites, Tulalip Gaming Organization had a second, more strategic objective.
They wanted to elevate the digital experience and create further transparency and access for ONE Club members on their gaming information.
Previously, members had limited digital visibility into their activity across properties. There wasn’t a centralized, intuitive place where a player could log in and clearly understand:
Where they stood within the loyalty program
How close they were to reaching the next tier
What rewards they had available
How their play translated into tangible value
In a competitive gaming market, loyalty transparency directly impacts retention. When players can’t clearly see progress, benefits, or available offers, engagement weakens.
Tulalip needed more than a redesigned website. They needed a secure, connected loyalty experience that could unify player data across three properties and make that value visible in real time.
Our solution focused on two parallel but connected work streams: the Unified Website and the Player Portal.
We consolidated three legacy websites into a single WordPress-powered ecosystem, hosted on WP Engine for long-term scalability.
The goal was cohesion without compromise.
With refined typography, elevated layouts, and a luxury-forward aesthetic, we created a shared visual system while maintaining clear property differentiation through distinct color highlights and subtle navigation shifts
Users can instantly understand which property they’re exploring, all without feeling like they’ve left the Tulalip brand.
We prioritized the most common guest journeys:
Exploring gaming options
Viewing promotions and events
Planning dining experiences
Booking hotel stays
To support three properties within one structure, we implemented:
A thoughtfully organized mega-menu
Filterable promotions and events calendars
On-page subnavigation and filtering for restaurants and amenities
Clear property labeling without visual clutter
The website now communicates what Tulalip truly is: a multi-experience entertainment destination. The next step: acting as the gateway to the ONE Club Player Portal.
While the unified website positioned Tulalip as a multi-experience destination, the mobile-optimized ONCE Club Player Portal strengthened its relationship with individual members – giving them secure, real-time access to their loyalty information anytime, anywhere.
Inside the portal, members can:
Instead of waiting for in-person updates or mailed statements, members now have instant clarity.
Because the portal connects to live player data across multiple gaming properties, security was non-negotiable.
We implemented:
This ensures player data remains protected while delivering real-time information in an intuitive interface.
We worked closely with Tulalip stakeholders to ensure the experience authentically reflected Tribal identity. Background textures and visual elements were incorporated thoughtfully and respectfully. An in-person User Acceptance Testing (UAT) session brought stakeholders and LT teams together to streamline feedback and ensure a confident, smooth launch.
Tulalip Gaming Organization now operates with:
Tulalip is positioned digitally as a unified entertainment destination, not three isolated properties.
A centralized CMS streamlines content management and promotional updates across all properties.
The ONE Club Player Portal transforms the loyalty program from a physical card into a digital experience. Members now have transparency, clarity, and real-time visibility into their value.
The website attracts and informs. The portal deepens engagement and reinforces loyalty.
Together, they create a scalable digital foundation that supports Tulalip’s growth today and its long-term vision for a more connected, personalized member experience.
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